有關銷售的英語對話
摘要
做銷售的人都知道，英語溝通能力有時候就是“成交密碼”——無論是對接外國客戶、參加國際展會，還是線上跟進跨境訂單，一句恰到好處的英語可能直接拉近和客戶的距離，而磕磕絆絆的表達則可能讓機會溜走。但很多人學了多年英語，真到和客戶對話時還是發怵：怎么開場不尷尬？客戶說“太貴了”怎么回應？臨門一腳怎么提成交不突兀？這篇文章就從銷售全流程（破冰產品介紹處理異議促成交易售后跟進）拆解 5個高頻場景的實用英語對話，每個場景都附“痛點分析+真實對話示例+關鍵句型+實戰小貼士”，幫你看完就能用，再也不用對著客戶“卡殼”。
場景一：初次接觸客戶——破冰不是“查戶口”，而是“找共鳴”
痛點： 見到外國客戶，要么只會說“Hello, nice to meet you”，要么像查戶口一樣問“Where are you from? What do you do?”，客戶尷尬，自己也緊張。其實破冰的核心是“讓對方覺得你懂他”，而不是硬聊。
對話示例（展會現場）
S (Sales): Hi there! I noticed you were looking at our new smart water bottle—do you often travel for work? (觀察客戶行為，找切入點)
C (Customer): Yeah, I’m here for the trade show, and I travel at least 10 times a year.
S: Oh, that’s a lot! I used to travel weekly too—always forgot to drink water because I was rushing between meetings. This bottle actually has a reminder function that vibrates when you haven’t drunk in 2 hours. (結合自身經歷，引出產品價值)
C: Really? That sounds useful. I do forget to hydrate sometimes.
關鍵句型：
開場用“觀察+提問”：I noticed you were looking at... Do you...?（比直接推銷自然）
拉近距離用“共情”：I used to... too（讓客戶覺得“你懂我”）
過渡產品用“場景連接”：This [產品] actually...（不是“我們的產品很好”，而是“這個產品能解決你的問題”）
實戰小貼士：
別一上來就遞名片！先聊2-3句建立好感，比如客戶背著登山包，就問“Do you like hiking?”；客戶看手機殼上有寵物，就說“Cute dog! Is it your pet?”——細節里藏著破冰的鑰匙。
場景二：產品介紹——別堆參數，要講“客戶能得到什么”
痛點： 介紹產品時，把說明書上的參數背一遍：“This phone has a 6.7-inch screen, 50MP camera...” 客戶聽完沒感覺——他們不關心“是什么”，只關心“對我有什么用”。
對話示例（線上視頻會議，客戶是小型咖啡店老板）
C: I need a new coffee machine for my shop. Yours looks nice, but what makes it better than others?
S: Great question! Let me ask first—how many customers do you serve during morning rush? (先問客戶需求，再針對性介紹)
C: Around 50-60, and we often run out of time to make lattes.
S: Exactly! Most machines take 45 seconds per latte, but this one has a dual-boiler system—it can make 2 lattes at once, so you can serve 10 more customers per hour. And the touch screen is super simple—your baristas can learn to use it in 10 minutes, no training needed. (用“對比+具體結果”替代參數)
C: Oh, that would save us a lot of time! What about cleaning?
S: It self-cleans after 20 uses—no more scrubbing the milk frother at closing time. (繼續聚焦客戶“麻煩事”)
關鍵句型：
先問需求：Let me ask first—how do you usually...?（避免盲目介紹）
講價值用“對比+數字”：Most [競品]..., but this one... so you can...（客戶看得見“好處”）
解決痛點：No more [客戶的麻煩事]...（比如“不用再加班”“不用再出錯”）
實戰小貼士：
記住“FABE法則”：Feature（特點） Advantage（優勢） Benefit（利益） Example（案例）。比如：“This laptop has a 10-hour battery (特點) lasts 3 hours longer than others (優勢) you can work all day without charging (利益) A client of ours uses it for business trips and never carries a charger (案例)。”
場景三：處理客戶異議——別反駁，先“接話”再“化解”
痛點： 客戶說“Your price is too high”，立刻慌了：“But our quality is better!” 結果客戶更反感。其實異議不是“拒絕”，而是“客戶想確認‘值不值’”，關鍵是先認可對方感受，再給理由。
對話示例（客戶嫌價格高）
C: I like the product, but $500 is way above my budget. I saw a similar one online for $300.
S: I totally get it—price is always a big factor. (先接話，不反駁) The $300 one is a good basic model, but it only has a 1-year warranty and no after-sales support. (承認競品，再講差異) Ours comes with a 3-year warranty, and if it breaks, we send a technician to your office within 24 hours—no extra cost. (算“長期賬”) Last month, a client told me they saved $800 in repair fees because of the warranty. So over 3 years, it’s actually cheaper. (用案例增強可信度)
C: Hmm, I didn’t think about the warranty.
關鍵句型：
接話：I totally get it—[重復客戶的顧慮]（讓客戶覺得被尊重）
對比差異：The [競品] is good, but...（不貶低競品，客觀講不同）
算“隱性成本”：Over [時間], it actually...（幫客戶看到“長期價值”）
實戰小貼士：
常見異議就那么幾個：“太貴”“不需要”“再考慮”。提前準備好“異議處理話術庫”，比如客戶說“我再考慮一下”，可以回應：“Sure! To help you decide, could you tell me what part you’d like to think more about? The price, or the features?”——把模糊的“考慮”變成具體問題，才能針對性解決。
場景四：促成交易——別等客戶說“買”，要“推一把”
痛點： 聊得好好的，客戶說“Thanks, I’ll let you know”，自己就沒下文了。其實成交不是“等客戶點頭”，而是“幫客戶做決定”，用“選擇法”“限時法”輕輕推一把。
對話示例（客戶猶豫是否下單）
C: This coffee machine seems good, but I’m not sure if I need to buy it now.
S: Totally understand—buying equipment is a big decision. (先共情) Right now, we have a promotion: if you order this week, we’ll give you 2 free milk frothers (worth $80) and free delivery. (限時福利) Would you prefer the black or silver color? (給選擇，別問“買不買”)
C: Silver is better. The promotion ends this week?
S: Yep, Friday is the last day. And if you place the order today, we can deliver it by next Monday—just in time for your busy weekend. (加緊迫感，給具體時間)
C: Okay, let’s go with silver then.
關鍵句型：
給福利：Right now, we have a promotion...（但別太頻繁，否則客戶覺得“隨時能降價”）
給選擇：Would you prefer A or B?（讓客戶在“買”的框架里做決定）
加緊迫感：[具體時間] is the last day...（比如“月底前”“本周內”，別用“明天就沒了”太假）
實戰小貼士：
觀察“成交信號”：客戶開始問細節（“怎么付款？”“什么時候發貨？”）、身體前傾、點頭頻率變高——這時趕緊用“選擇法”推一把，別錯過時機。
場景五：售后跟進——不是“成交結束”，而是“下次開始”
痛點： 客戶下單后就不管了，結果客戶用得不好，或者下次有需求找了別人。其實售后跟進是“復購和轉介紹的關鍵”，重點是“讓客戶覺得你在乎他，不只是為了賣貨”。
對話示例（客戶收到貨3天后）
S: Hi [客戶名字], this is [你的名字] from [公司]. I just wanted to check—did the coffee machine arrive safely? (先關心物流)
C: Yeah, it came yesterday. We set it up this morning, but the milk frother is a bit tricky.
S: Oh no, sorry about that! Let me send you a 2-minute video tutorial right now—it shows the easiest way to froth milk. (解決問題，給具體幫助) And if you still have trouble, I can call you tomorrow at 10 AM to walk through it together. (主動提供后續支持)
C: That would be great, thanks!
S: No problem at all. Also, how’s the speed working for your morning rush? Any other issues I can help with? (關心使用體驗，鋪墊下次溝通)
關鍵句型：
初次跟進：I just wanted to check—did [產品] arrive safely?（簡單直接，不推銷）
解決問題：Let me [具體行動] right now...（別只說“有問題聯系我”，主動給方案）
長期維護：How’s [產品] working for you these days?（1個月后再跟進，自然不刻意）
實戰小貼士：
記客戶的“特殊日子”：比如客戶說過“下個月是我店慶”，到時候發一句“Happy anniversary! Hope the machine is helping with the celebration”——細節會讓客戶記你很久。
最后想說
銷售英語對話的核心，從來不是“語法多正確”“發音多標準”，而是“能不能讓客戶覺得你懂他、幫他”。上面5個場景的對話和技巧，你不用全背下來，挑3個你最常用的場景，把關鍵句型改寫成自己的話，練2遍，下次見客戶就能用。記住：客戶買的不只是產品，更是“被理解、被重視”的感覺——用英語傳遞這種感覺，成交自然水到渠成。
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