小知識
　　Global marketing is becoming more and more complex over theyears with the increasing trend in internationalization.Having toomany choices, marketing managers must face the challenge of determi-ning which international markets to enter and the appropriate.market-ing strategies for the countries they are planning to penetrate. Market-ing should not be confused with promotion, advertising, pricing orsales. In truth，marketing is the strategy that drives these  entirecourse of actions to successfully communicate your meaning to the tar get audience.
　　譯文:
　　多年來，隨著不斷增長的國際化趨勢，全球市場正在變得越來越復雜。面對諸多的選擇，市場經理們必須對進入哪一國際市場，以及如何制定打入這一市場的策略做出決定。市場不應該與促銷、廣告、價格或銷售混為一談。事實上，市場應該是一種能成功地使你自始至終與你的目標客戶溝通的策略。
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